Landing Pages for Saudi Ad Campaigns: A Conversion Checklist

2026-08-02 · 1500 words · Updated 2026-09-19 · Eclipse Advertising Agency

Many paid campaigns lose in the seconds after the click: the page says something different from the ad, loads slowly on a phone, or asks for too much too early. Use this checklist before a landing page receives paid traffic, and again whenever results change.

1. Message match: the page must continue the ad

The visitor arrived with a specific promise in mind. The first screen should confirm it in the same words.

• Same offer. If the ad mentions a free consultation, a specific package or a seasonal price, that exact offer should be visible without scrolling. Google's own guidance says your landing page should closely match your ad and keywords.
• Same language and register. An Arabic ad written in a Saudi conversational tone should not land on an English page or on stiff formal Arabic. If you run ads in both languages, send each to its own language version.
• Same product. Meta states that the products and services promoted in an ad must match those promoted on the landing page, and its review can include the landing page itself. Google's destination requirements also cover pages that do not work, redirect to a different domain than expected, or are difficult to navigate.
• One page per intent. Villa cleaning and office cleaning campaigns deserve separate pages, not the homepage.

For Google Search, landing page experience is one of the three components of Quality Score, described as how relevant and useful your page is to people who click your ad. Google also notes that Quality Score is a diagnostic tool and not itself an input in the auction, so treat it as a signal to investigate rather than a number to chase.

2. One goal per page

Decide the single action that counts as success: a form submission, a WhatsApp conversation, a call or a booking. Everything on the page should support that action.

• Remove the full site menu, or reduce it to a logo and language switch.
• Repeat the same call to action after each major section instead of offering different ones.

3. Arabic-first layout, designed rather than mirrored

Flipping an English layout with dir="rtl" is a starting point, not a finished Arabic page.

• Write the Arabic copy first and design around its real length. Arabic headlines often wrap differently from English ones.
• Choose an Arabic typeface that stays readable at small mobile sizes.
• Check directional icons: arrows, progress indicators and sliders should point the right way for a right-to-left reader.
• Mixed content such as prices, phone numbers, model names and email addresses needs testing, because Latin text inside Arabic sentences can reorder unexpectedly.

4. Above-the-fold clarity

On a phone screen, before any scrolling, a visitor should be able to answer three questions: what is this, is it for me, and what do I do next. Google recommends putting important information towards the top of the page. In practice that means a headline stating the offer, one supporting line, a relevant image of the real product or service, and the primary button.

5. Trust signals that are real

Buyers of high-value services often check before they commit, so give them things they can verify:

• Commercial registration details, a physical address or city, and working hours.
• Photos of your actual team, premises or completed work instead of stock imagery.
• Reviews only if they are genuine and attributable, for example linked to your public business profile.
• Clear pricing or a clear explanation of how pricing works, plus refund or cancellation terms where relevant.

Avoid fake countdown timers, invented "people viewing now" counters and unverifiable review widgets. They damage trust the moment a visitor notices.

6. Form length versus lead quality

Extra fields can reduce completions, but a very short form can bring enquiries your sales team cannot use. Decide based on what happens after the lead arrives.

• If a salesperson calls every lead, name, mobile number and one qualifying question (service type, city or budget range) is usually enough.
• If leads are costly to handle, adding one or two qualifying fields can be worth the lower volume. Test it rather than assuming.
• Use the right input types so mobile keyboards show numbers for phone fields, and accept the common ways people type Saudi mobile numbers (with or without +966 or the leading zero).
• State what happens next: who will contact them, how, and roughly when.

If you collect personal data or use tracking, tell people what you collect and why, and get legal advice on how the Personal Data Protection Law applies to your case.

7. WhatsApp and call buttons, with tracking

If your customers like to message or call, offer both where your team responds quickly, and measure them.

• Use a WhatsApp click-to-chat link with a pre-filled message that names the offer, so your team knows which campaign the chat came from.
• Use a tel: link in international format (+966) so it dials correctly on most mobile devices.
• Track clicks on both buttons. Google Ads can measure phone number clicks on a mobile website, and button clicks can be set up as web conversions. A click is not a completed conversation, so compare click counts with what your team actually receives.

8. Mobile speed and stability

Paid social and search traffic often arrives on phones, sometimes over mobile data. Google's Core Web Vitals give concrete targets measured at the 75th percentile of page loads:

The usual fixes are compressed and correctly sized images, fewer third-party scripts, Arabic web fonts limited to the weights you use, and reserved space for images and banners so the button does not move just as someone taps it.

9. Numerals, phone numbers and prices

• Choose Western digits (0-9) or Arabic-Indic digits (٠-٩) and use one consistently on each page.
• Write phone numbers in a readable, familiar format and make sure the tappable link uses the full international number.
• Show prices with the currency (SAR / ر.س) and say whether VAT is included.

10. Thank-you page and conversion tracking

Send form submissions to a dedicated thank-you page. It confirms the request and sets expectations, and its page load can be counted as a conversion; keep it out of search and navigation so refreshes, bookmarks and direct visits do not inflate the count. Google's web conversion setup supports counting page loads, button clicks and form submissions. Before launch, submit a real test lead, confirm it arrives in your inbox or CRM, and confirm the conversion registers in each ad platform.

11. Test one change at a time

Changing the headline, image, form and offer together means you cannot tell what worked. Change one element, give it enough traffic and time, record the result, then move on. Log what changed and when, so Ramadan or holiday shifts are not mistaken for your change's effect.

12. Accessibility basics

Follow the core ideas of the Web Content Accessibility Guidelines:

• Enough colour contrast between text and background, especially on buttons.
• Visible labels on every form field, not placeholder text alone.
• Meaningful alt text for images, in the page's language.
• Tap targets large enough for thumbs, and a correct lang and dir on the page.

Where to start

If you have a page already live, begin with message match, above-the-fold clarity and conversion tracking. Those three are quick to check. Eclipse offers landing pages as part of its website development services. If you want a second pair of eyes on a page before it goes live, get in touch with our team.

Sources: support.google.com · support.google.com · support.google.com · transparency.meta.com · web.dev · support.google.com · support.google.com · sdaia.gov.sa · w3.org